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SONIC DRIVE-INS

The Two Guys started as a small campaign created to launch a new breakfast menu. As it evolved, it became one of the most iconic fast food campaigns of all time. The format was perfect for the fast-paced QSR category—it was flexible, faster and less expensive than traditional TV production. During its original 8-year run, it generated a lot of buzz beyond TV, was widely parodied on the internet and won dozens of awards. The Two Guys were so popular that Sonic and their new ad agency revived the characters after a one-year hiatus.

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