Hello. We’re Behemoth. A smallish, creatively-driven advertising-ish agency with an ironic name. We provide big agency experience with a more nimble, efficient approach to brand building. When we do our jobs right, we solve business and marketing problems with simple, creative solutions that make people like your brand.
For instance, let’s say you make, oh I don’t know, organic fertilizer. We could help define your audience, develop creative messaging that would resonate with that group of people and then figure out the best places to target them. Then we all sit back and watch your business grow. Grow like a lush field of bright green organic cannabis planted in the richest, most organically superior soil known to humans.
Children’s Mercy Hospital is a regional hospital based in Kansas City, MO that's just for kids. We created a multi-channel campaign for them all about the little things they do differently than other hospitals. Things like blowing bubbles to distract kids, smaller equipment designed for children, therapy dogs and even wearing brightly colored scrubs.
We also created an extensive desktop and mobile banner campaign. No one clicks on banners, right? Wrong. For our mobile campaign, we sent geo-targeted messages to moms in the surrounding hospital area. We went even further and served ads while they were in relevant places, like shopping with their children, sitting in line at school to pick up their kids or in the waiting room of other health care providers. Each banner included info on a new service offered by the hospital as well as their exact distance from CMH Kansas.
In 2012, Hostess went bankrupt. But the makers of the iconic Twinkie weren’t gone for long. Eight months later they re-launched with the help of a campaign that included social media, non-traditional media, a spongy, cream-filled billboard and a brand new target: C-Store men.
Behemoth is a small business, so we like stories about little guys taking on companies twice their size. This work was done for McCOY'S BUILDING SUPPLY CENTERS, a no-nonsense, regional chain based in San Marcos, TX. It was targeted at people with a true passion for building and designed to set McCoy’s apart from the slick, big box stores popping up all over town.
YRC Freight is a publicly traded, 86 year-old LTL shipping company based in Overland Park, KS. After working their way out of the recession of the mid-2000’s, the company was ready to reclaim their position as an industry leader and in need of a shot of confidence. We created a new look and tone to help give them a little swagger. A larger brand campaign is set to launch in early 2017.