Dole Whip it.
Dole Whip it good.
Here's some stuff about us that makes us likable. It might have a joke about Hawaii in it. Will we fight the urge to jam it full of puns about pineapples, surfing and Don Ho? You'll just have to wait. The suspense is killing me.
We did a lot with McDonald's (it's a little hamburger place you might have heard of), from national broadcast to localized marketing campaigns for co-ops. We also made some billboards, did some radio, created some social media, launched some new products and even invented something called a Blitz Box. And we won some fancy-pants awards for it. We think we can make your pants fancy, too.
Facing some backlash from some... shall we say... peculiar previous advertising choices, Quizno’s decided they needed a little more direct approach. We rolled out as much food porn as humanly possible to highlight quality ingredients and their executive chef, who was responsible for some of the zany and atypical flavors found on Quizno's menu. So effective was the footage, that the president of the U.S. Mushroom Council called and said, "This is the most beautiful footage we've seen of mushrooms in use." That's not a joke. That really happened. And there really is a Mushroom Council.
Halloween is a huge season for Krispy Kreme. So we transformed Krispy Kreme into Krispy Skremes. The team highlighted the special holiday-themed doughnuts with illustration and copy to new boxes, point-of-purchase, t-shirts, and environmental graphics. There was even a microsite and social media integration to round out the full Halloween blast with all the fun Krispy Kreme is known for.
SONIC DRIVE INS
Everyone knows the Sonic TV campaign. After all, it’s been running for about 719 years now. We were there at the very beginning and probably created close to a hundred TV and radio ads as part of that iconic campaign. We also worked on print, digital, packaging, outdoor, sponsorship campaigns, PR events and everything else a successful QSR needed to sell a supersonic boatload of burgers. Did one of us even wear a giant foam Sonic french fry box costume and wave at passersby to promote happy hour? Yes. And the smell of that costume haunts us to this day.