We’d like to be the Behemoth behind the luxury vehicle behemoth in Kansas City.
Being in the automotive industry, you know that speed and power do not always come in a big package. And that is a perfect analogy for who we are. We are Behemoth. A small, creative branding company with an ironic name. We are a creative-focused team of writers, designers and strategists that specialize in creating emotional connections between you and your customers.
We are very collaborative. We’ve worked with big and small brands. We have experience in the automotive industry. And as an added bonus, we’ve bought two cars from Soave dealerships in the past two years, so we also have experience with you.
Below is some work we’ve done in your industry. If you’d like to see some other stuff we’ve done, visit our main site here.
AutoAlert needed a campaign that would make it easy for dealerships to understand how all of their products work together to create the industry’s first Customer Experience Management platform—or CXM. So, we created the Q and A campaign. This question and answer format gave AutoAlert a device that they could use across all channels that positions them as the “answer” for issues that auto dealerships might be facing.
ProMax Unlimited is a software company with a CRM platform made specifically for auto dealerships and manufacturers. Earlier this year, the company expanded the platform with the introduction of Xperience—a marriage of the legacy ProMax CRM and the new ProMax data core. They came to Behemoth with this new (but complex) product and asked us to help introduce it to the audience at this year’s NADA show.
The main challenge for Behemoth was taking everything this complicated product could do to drive sales, and figuring out a way to explain it that was simple and easy-to-understand. The project consisted of two main components—an Xperience microsite and a printed piece to be handed out at the show.
In our pre-Behemoth life working at another Kansas City agency, we also had the opportunity to do some branding for Molle Chevrolet. In a market saturated with cheaply executed, deal-driven commercials, Molle wanted to stand out and create a TV campaign that was centered more on a lower-pressure dealership experience and the customer/employee relationship.
The process of marketing, selling and purchasing vehicles has evolved. You no longer just have to worry about your local competitors. Yes, CRM’s and digital marketing platforms (specifically designed for the auto industry) now give you more data and power than ever to target customers with well-timed messages. But technology is also allowing more companies to sell direct-to-consumer, which makes strong brand identity for a dealership and the experience it delivers more important than ever. This is where we can help.