THE WHATEVER-IT-TAKES-TO-GET-IT-THERE-BECAUSE-YOU-NEED-SOMETHING-DELIVERED-ON-TIME-OR-ELSE FREIGHT COMPANY

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YRC FREIGHT

YRC Freight is a publicly traded, 86 year-old LTL shipping company based in Overland Park, KS. After working their way out of the recession of the mid-2000’s, the company was ready to reclaim their position as an industry leader and in need of a shot of confidence. We created a new look and tone to help give them a little swagger.

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The new look and voice was bold, with huge type, bright colors and more attitude. We first implemented it to launch a new faster service called Accelerated. Convention materials, digital, print ads and collateral pieces and more were part of the launch.

We even wrapped this truck, because hey, when you have a whole fleet of rent-free moving billboards, why not use them?

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