COMMUNITY PHILANTHROPY ENTREPRENEURSHIP
A COMMUNITY BANK THAT'S ALL ABOUT COMMUNITY
Bank of Blue Valley is a community-driven bank with a charismatic leader (Bob Regnier), whose mission is all about moving Kansas City forward. We helped them tell that story with a multi-channel campaign built around the three pillars that guide their business: Community, Philanthropy and Entrepreneurship. Three powerful words…that are all hard to spell.
Bank of Blue Valley passes everything it does through it's three founding pillars. We started focused on those for a print campaign.
The retail banking space is a tough one to compete in. But for a "small" bank, Bank of Blue Valley was offering a lot of big bank services with a community bank feel. And when you have "Bank of" in your name, you lean on that.
RETAIL BANKING - SOCIAL MEDIA
And what modern day advertising work story wouldn't have social media? Not this one. We focused on a younger target with some good trigger images and some cheeky hashtags.