CASEY'S GENERAL STORE
Casey’s General Store is a chain of convenience stores based in the Midwest. Many locations are in towns with populations under 5000. Yes, they carry gas, groceries and granola bars, but they are most famous for their pizza.
We decided that the best person to endorse their famous pizza would be famous people from Casey’s towns. It could be anyone from the legendary high school quarterback to the award-winning pie maker to the town's crazy goat lady (who does exist--see link below).
We created an integrated campaign with TV, radio, outdoor, packaging and a social media contest on Facebook.
We received almost 700 total entries from 16 different states in the form of photos, written stories and video. The site received over 25,000 visits from over 23,000 unique visitors. Some nominees were truly talented. Some were amazingly good people. And a few were just plain crazy people.
We also had a hand in more traditional advertising like outdoor, in-store and packaging.