CALL IT WHEN YOU SEE IT


BULLYING. CALL IT WHEN YOU SEE IT.
As a joint effort between Children's Mercy Hospital and Sporting KC, the Red Card initiative focuses on stopping the abusive behavior of bullying at all grade levels. We took the approach of it only requiring a single person to be brave enough to call it out when someone was being being bullied. One single act of kindness, bravery, courage, or selflessness can change the entire story.
POSTERS
We also wanted to have direct coverage in many of the places bullying happens – in schools. A series of posters building off the messaging of the video was produced for free posters to be distributed in all partner schools across Kansas City.







